April 2018 – it is AVEDA earth month around the world. You might have seen it all over social media or at your local AVEDA salon, but what does it really mean?
AVEDAs mission is to “care for the world we live in” and this ethos runs through the entire brand; their products, how they manufacture, packaging materials, treatments, interior design of the salons and so on. It basically means that not only do AVEDA care for the beauty industry or even the hair care/creative industry. They constantly find new ways to care for the entire world we live in, advocating us all to make smart decisions and give back to those who struggle or the parts of the world that is currently over-exploit.
The 2018 campaign focuses on clean water. By the launch of this beautiful, clean candle, completely scented with the aroma of certified organic Vetiver, it will turn your home into a calming and relaxed space. The aroma is strong and woody, almost masculine and the Vetiver is sourced in Haiti.
Haiti is still struggling hard in the aftermaths of Hurricane Matthew. Therefor, AVEDA have teamed up with Global Greengrants Fund. When you purchase a candle during the month of April, 100% of the retail price goes straight back to the Global Greengrants Fund to finance the aid of clean water in Haiti and continue to support water-related projects in these impoverished communities where the beautiful Vetiver is grown. It is a very easy way to pitch in and do something small for the world we live in. To show a little care.
Moreover, AVEDA takes this a step further by making us appreciate the luxury of having clean water, or any water at all but encourage us to skip a hair wash now and then to save water. By using the original Shampure™ Dry Shampoo and Shampure™ Thermal Dry Conditioner your hair will easily hold without the every-day hair wash. The naturally derived powder absorbs excess oil and impurities in the scalp while at the same time leaving a calming signature aroma (THE smell of AVEDA) with 25 pure flower and plant essences behind. All in one easy pouff!
I think both buying the candle and thinking one extra time before stepping into the shower are small but simple ways to add to a sustainable life. When I was generally gifted the candle and dry conditioner – the dry shampoo was already a valued friend of my collection – I knew I wanted to share the initiative with you all!
Happy #earthmonth2018 ♥