Some thoughts on a Wednesday afternoon:
Being a part of our global Beauty Community is both immensely rewarding and sometimes challenging. Everyone who follows TLF here or on Instagram knows about my interest in the people and philosophies behind a brand. I’ve always claimed that it makes up for a great part of how I perceive the actual products. That has always been my standpoint.
And then recent event occurred.
To make a long story short: a Founder of a very well loved skincare brand completely lost it and went on social media to repeatedly verbally assault followers and consumers. The reaction from the Beauty Community was immediate and fierce: most encouraged their followers to dump the brand, find suitable products from any other competitor and use their influence to create awareness of the situation.
In one go: one person’s actions (the Founder) and his alleged opinions was now equal to an entire brand and its “truth”. That’s how fast social media work. Our communities can lift mountains but at times, it also test your own integrity and opinions.
Although it took a while for me to conclude my own opinion and stand point in the matter, I found myself forced to alternate my previous position.
Even though I won’t and don’t stand by the Founder and his nasty actions in this specific case, I now feel myself thinking that a brand is built up by so many professionals and their efforts: chemists, noses, researchers, management and so on, that I now have started to wonder how significant a Founder really is and should be for me to be able to love the end-result: a product? I guess I will always be amazed and fascinated by anyone who can create something of their own but from now on, I will be more careful with giving credit only to those who are visible faces of a brand. Sure, they have a huge responsibility for their message as they are visible and interactive with media and social media. But they are not the entire brand. Not in my opinion.
And I haven’t thrown out any of my (2) products as I’ve got too much respect for our hard earned money to do so. Repurchasing, on the other hand will be a completely different story…
With this being said, I still fully respect anyone who thinks differently or want to handle this situation in any other way. I find it healthy that we can continue to have also these difficult conversations within the community. Beauty is not skin-deep. It is money, power, politics and friendship over boarders.
♥ Love, M